![]() Pat McGrath Divine Rose II Mothership Eyeshadow Palette ($125.00) is the newest addition to the range–it seems still up in the air whether it’s a permanent addition or not, at least in its black packaging!–that includes 9 eyeshadows and 1 Pressed Pigment (Rose Seduction, which is “not intended” for the eye area). VR Sextraterrestiral is a multichrome, so you may want to click on the image for more swatches ? Divine Rose II SwatchesGallery Options
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via https://www.temptalia.com/free-for-haul-friday-volume-551/ The Hecho En Colorado Coloring Book Connects Locals with the Past and Present of Latino Culture5/29/2020 While the state of Colorado is in the process of slowly re-opening, the last couple of months have been a somewhat solitary period in all of our lives. Unable to go out to the restaurants we love, drink on the patios of our favorite breweries and even locked out of the national parks, we’ve all been forced to retreat into our homes and find ways to make our space as inviting as we can. For many, that has meant a focus on the creative pursuits that may have been left simmering on the back burner. Recognizing this, as well as the lack of access to creative institutions like museums, the Latino Cultural Arts Center (LCAC) has released a coloring book that celebrates their Hecho En Colorado exhibit. The exhibition, once it’s finally open to the public, will feature a collection that showcases more than 40 artists. “The concept,” said LCAC founder Adriana Abarca in an interview with 303 Magazine, “is to highlight the [artistic] accomplishments of some of the key creators in Colorado over the past 50 years in the areas of visual arts (painting, printmaking, photography, sculpture), music, writing and spoken word as well as dance and fashion.” Ultimately, the Hecho En Colorado exhibition is a testament to the Latino artists of Denver, and all that they’ve contributed throughout the years. However, while the exhibit is not currently open to the public, the LCAC and some of the artists involved in ‘Hecho En Colorado’ have worked creatively to bring the art to the public in spite of what’s going on in the world. In order to fulfill their mission of connecting the public with the Latino artists of Denver, the LCAC has compiled a coloring book that features images reflective of the collection. The coloring book, which is free to download on the LCAC’s website, is not just reflective of the pieces within the Hecho En Colorado exhibit, but also of the LCAC’s collection, one of the most extensive in the region. Click to view slideshow.“The coloring book is a way to involve the artists and have them interact with the community prior to the opening of the exhibit. It is very important that we reach and inspire a younger audience. We want people to acknowledge that the Latino Community in Colorado has always expressed itself through the arts as a way to hold on to our cultural traditions and that we are an integral part of the Colorado arts landscape,” said Abarca. The artists involved come from all over Denver. Some, part of the old school tradition of Latino art, are educators who have influenced the younger generation, who have spawned the new school style and gone on to inspire yet another generation of artists. No matter the age or style of the artist, all draw upon the roots of their heritage and culture to create art that keeps their traditions alive. “What’s interesting is that they all have a connection to the history and to the arts in Denver,” said Victoria Paige Gonzalez, marketing and events coordinator of the LCAC. “It’s seeing like a retrospective of Latino arts and where it comes from since the civil rights movement, where a lot of the older artists were born out of.” All of this is reflected in the Hecho En Colorado coloring book. Marking 50 years since the Chicano Civil Rights Movement in Colorado, the LCAC is working hard to not only raise awareness of the Latino artists breathing a bit of life into the culture of Denver, but also educating anyone who is interested about the history of the art and what it might look like in the future. “[The artists] have been enriching our lives with their creativity,” said Gonzalez. “It’s just a way to bring them all together, all in one space and get to view — one, in the coloring book, share this collaborative process with the artists and then the child or young adult who would be coloring it. They get to work collaboratively together in creating a new masterpiece.” Though still a young organization, the Latino Cultural Arts Center already has its sights set on some pretty large goals. “We are in the beginning phases of creating a complete Latino Cultural Arts Campus,” said Abarca. “It is a complex and complete vision that will be several years in the making and be located at three locations in close proximity to one another.” The vision that Abarca has for the LCAC involves a few different components, some of which have already come to fruition. First is a gift shop, Hijos del Sol, which is already open and boasts an impressive selection of art from not only local artists, but Latino creatives from all around the world. Along with a gift shop, the LCAC prioritizes collaborative opportunities with artists and has already been done an impressive job of this, despite the youth of the organization. Finally, the center will open a physical art space that will fill three buildings in La Alma neighborhood. “Adriana [Abarca] has been part of the Denver community— and her family for the last 50 years,” said Gonzalez, “So, that’s one of the things that she’s always found important, is investing in the Latino art, and building it and making it stronger. One of the things we want to make sure is putting artists first, and always thinking of collaborative ways in order to work with them.” Ultimately, the LCAC will become an institution that focuses on bringing Latino artists to the forefront of the local art scene. “The unique thing about it,” said Gonzalez, “is that Denver has a unique place in Latino art because there has been such a rich history here with the Chicano civil rights movement.” Sadly, many of the other LCAC’s projects have been put on hold or canceled as a result of the ongoing pandemic. Some of the ways in which the organization has been affected include the cancellation of a summer internship and a summer art initiative that would have focused on educational opportunities from two artists from Mexico. However, while some of the things that had been planned for this summer won’t be happening in the foreseeable future, other plans, like starting a mariachi program at North High School, are hopefully only being delayed. Undoubtedly, the mission of the LCAC will win out, no matter the odds. “It’s a way to introduce them to these artists, to the Latino Cultural Arts Center and that we’re here to serve the greater population in making sure that our stories are preserved as things are changing. Especially with gentrification and everything being closed off, and businesses are closing — inserting this narrative that we’re here, we’re staying creative and we’ll be here once all of this is over,” said Gonzalez. While much of the world has been darkened by a shadow of uncertainty, the creatives of Denver have proved time and time again that we’ll get through all of this together. As businesses around the city begin to re-open, organizations with hopeful missions like the LCAC are a bright beacon of hope and inspiration for the community. The Hecho En Colorado coloring book is free to download and can be downloaded here. Those interested can submit a colored page from the book to [email protected], for a chance to win a $25 gift certificate to the LCAC’s gift shop. The final day to submit a page for the contest is May 30. The exhibit is tentatively scheduled to open in July 2020, and will run through the end of the year. All photos from the Hecho En Colorado exhibition, courtesy of the Abarca Family Collection. via https://303magazine.com/2020/05/hecho-en-colorado/ What started as a live Etsy shop in Denver has grown into one of the largest flea markets in the state. But like most things, The Horseshoe Market came to a screeching halt with the pandemic. However, recognizing the many artists and vendors rely on local and seasonal events such as theirs, Horseshoe founders Doug and Amy Yetman knew they had to find a solution. Enter Shop Local, a new online directory created by the Yetmans. It is now home to over 100 local entrepreneurs and includes everything from housewares, clothing, gifts, bath and body products and more. ![]() Photo Courtesy of Horseshoe Craft & Flea Market on Facebook “With the reality of it, we just tried to figure out how to keep the community engaged, support our vendors, keep our relationships strong and keep the community shopping small and local, so that’s how we’ve pivoted to doing something online,” said Amy. The Yetmans generated the new website to help artists continue to sell their products amidst the indefinite closure of public gatherings. After receiving emails asking about products, she knew online directory would be of help to customers looking to support small businesses. “The Amazon’s of the world have thrived during this time by providing easy access, simple ordering and quick shipping on virtually everything,” she said. “We are committed to creating a platform that showcases Colorado’s best makers in one place and can help rebuild our community from the ground up.” With the shift to moving sales online, to make buying your favorite local products easier, the Yetmans designed the directory to be image-driven, meaning it will be a quick process to find the things you need. Soon the website will feature videos, specific vendor features, resources and a more dynamic search process. On their Instagram page, Horseshoe Market is also featuring different vendors to promote the goods to a larger audience. “I just feel more passionate about it and our mission is kind of down to its essence,” Amy said. “We’re really about connecting all things local and building our economy from the ground up.” In the state of Colorado, many mask makers have stepped up in this time of need. Both on the Shop Local and Horseshoe Market website, the Yetmans have listed many local mask makers to help slow the spread of COVID-19. Shop Local is also accepting submissions for local mask makers, artists, food vendors and many more. So if you’re either a small business looking for a new outlet or want to buy local, this is a good place to start. Check out their website to see how you can support local businesses this summer. via https://303magazine.com/2020/05/shop-local-website-horseshoe/ I like something that’s more semi-matte to satin–a little bit of a sheen/glow but not overtly shimmery.
— Christine
via https://www.temptalia.com/what-finish-do-you-prefer-in-your-bronzer/ ![]() Release Date + About the LaunchLuxuriate in an avant garden of couture colour with Mothership VIII: Divine Rose II. This provocative Eye Palette transforms the blushing beauties of the instantly iconic Mothership VII: Divine Rose into a glittering grandiflora bouquet of 10 brilliantly blendable pigments that elevate eye artistry to the heavens in sublime shades, ranging from petal-soft pink, peach, rosé and burgundy to gilty golds, brazen bronze and astral champagne. Futuristic finishes abound, inspiring looks both everyday-exquisite and extraterrestrial-extreme via mesmerising mattes, supernova shimmers and gleaming glitters, molten metallics, along with an otherworldly triochrome. Adorn eyes in fiercely multidimensional chromatic shine with this aliengelic arrangement. There’s only one rule: BLOOM WITHOUT CAUTION. May 29th at PMG, 8AM ET early access / 9AM ET, 6/15 at SephoraProducts in the LaunchDivine Rose II Mothership VIII Artistry Palette, $125.00Will also be available in limited edition pink-hued packaging (this seems to imply that VIII is permanent in standard packaging!). There will also be a bundle of the first Divine Rose with Divine Rose II with and without special packaging available for $230.
Divine Rose Lip Triso, $80.00
![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 ![]() Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 via https://www.temptalia.com/pat-mcgrath-divine-rose-ii-mothership-viii-artistry-palette-release-date-where-to-buy/ After considerations to delay or reduce the theatre company’s 2020 line-up, the Denver Center for Performing Arts (DCPA) ultimately announced it will cancel the 2020/21 season. This comes after the organization postponed or canceled 25 shows, two fundraisers, hundreds of classes and numerous events since the COVID-19 outbreak. It also cut staffing by more than 50% back in April. DCPA is the nation’s largest non-profit With hopes to responsibly reserve resources and return for a prosperous 2021/22 season, there will be a re-evaluation on the closure in October made by the DCPA Board of Trustees. This announcement means the cancellation of nine locally-produced plays including the following: Angry, Raucous & Shamelessly Gorgeous The Children A Christmas Carol Emma In the Upper Room Light Up the Sky Mojada Rattlesnake Kate Who’s Afraid of Virginia Woolf? In the meantime, renovations to the Helen Bonfils Theatre Complex will continue. DCPA invites community members to engage on social media to see artist videos on their Instagram page and hashtag, #DCPAMemories. There will be more online programming announced in June. Subscribers who have renewed the 2020/21 DCPA Theatre Company season will receive an email with options to receive credit, refunds or donate the value. For a complete list of impacted events, visit their website. via https://303magazine.com/2020/05/dcpa-cancels-2020-21-season/ The wave of innovative single releases has hit a new high with local band Oxeye Daisy’s dive into an auditory and visual experience perfect for social distancing and creativity alike. The band will tease their newest single on June 3 with an accompanying music video that will project over the Daniel & Fisher tower on 16th street mall. An abridged version of the music video will then remain projected on the clocktower for the remainder of the month of June. Oxeye Daisy partnered with CPR’s Indie 102.3 and Night Lights Denver to make this possible. You can tune into 102.3 FM to listen in as the music video unveils itself on the building at 9 p.m. on June 3 — with appropriate social distancing measures, of course. READ: Night Lights Denver is Ready to Make an International Impact with its Projection Mapping ![]() Night Lights Denver. Photo by Adrienne Thomas. The single will be the first release off of Oxeye Daisy’s highly anticipated next project. Recorded and mixed by Patrick Riley of Tennis fame before the coronavirus outbreak, “Wanting” — as described by lead singer Lela Roy — is a testament to a woman’s sexuality. “I was very lonely and horny when I wrote ‘Wanting,’” recalled lead singer Lela Roy. “I loved the idea of writing a very overtly sexual song. I wanted to write something that really embodied sensuality and female sexuality in a raw but un-exploitative way. That idea felt rebellious and edgy to me, but it took me a long time to actually get the courage to show anyone this song. It seemed almost too personal and explicit to share.” The accompanying music video was directed by LA photographer Casey Curry months before the coronavirus outbreak. “The music video is obviously very slow and abstract. The eeriness juxtaposed with the beauty and the slow build of the video fits really well with the mood of the song,” Roy said. “I didn’t want the video to be overtly sexual, but I think the suggestiveness of it all is right in line with the feeling of ‘Wanting.’” “Wanting” will be formally released on streaming platforms at midnight on June 4 with the music video premiering at 6:30 p.m. on YouTube. via https://303magazine.com/2020/05/oxeye-daisy-wanting-single-release/ As Denver art galleries receive the green light to re-open — one local gallery has dedicated its current exhibition to remind viewers of physical distancing guidelines. Michael Warren Contemporary — located in the Art District on Santa Fe — has opened its doors to the public again. The gallery’s latest show — titled “Six Feet Apart” — is an homage to the work of the gallery’s represented artists while also reminding admirers of the current crisis. Unveiled on May 19, “Six Feet Apart” features key pieces from artists represented by the gallery. Artists from around the world are included in the exhibition, with many of the creatives being from Colorado. Approximately 50 of their works are on display. Whether it be paintings, sculptures or prints — the show has something for everyone. Yet what makes this presentation unique is that each piece is six feet apart from the next to not only encourage visitors to physical distance — but is also a commentary on the struggles facing the art scene. Mike McClung is the co-owner of the gallery. “‘Six Feet Apart’ seemed like a good way to reinforce the notion that we are practicing physical distancing,” McClung explained. “Since we can’t do grand openings and celebrations, having a group exhibition allows us to show as many of the artists as we can.” The gallery was required to improvise in order to re-open safely. Facial coverings are required in the show. The gallery removed its seating and lounge areas, but according to McClung, this only allows for more room to display the contemporary works. The gallery has also dedicated a wall near the window for displaying “Art of the Day.” Each day, different work is swapped out and placed in view. This way, passerby and those who walk Santa Fe daily can catch a glimpse of some of the exhibition, without having to compromise their safety. The COVID-19 pandemic has been difficult for many, but artists and gallery owners have been especially hard hit. McClung discussed how the closures have been problematic for those involved with Denver’s art scene. “Art galleries have come to a screeching halt,” McClung explained. “Galleries have had to figure out how to continue to operate by displaying art online and through social media platforms. Since people aren’t out they aren’t buying as much art. It’s worrisome.” Despite the struggles McClung and his team are facing — ‘Six Feet Apart’ is set to be a successful show. The works featured are some of the very best from the artists represented by the gallery. For those interested in contemporary sculpture — the show features a piece by Robert Mangold — a renowned sculptor responsible for many installations around Denver. Another sculpted piece created from paper clay can be found in the gallery — created by local artist Sara Ransford. Ransford holds an interest in natural forms and erosion — which can be clearly seen explored in her piece. It is easy to get lost within the various pieces — all of which are mesmerizing. Lovers of contemporary art are sure to be eager to get back into this gallery. Yet the exhibition’s title is a testament to the current conditions of the fine art world. McClung emphasized that although galleries are reopening — artists still depend on the public to support their work. “We really need to think about the value we place on arts and culture,” McClung shared. “Those things can only continue to exist if we are supporting them. The artists that we work with are career artists from all over the country. Their livelihoods depend on being able to sell the work that they create.” ‘Six Feet Apart’ is open from May 19 to June 12. Michael Warren Contemporary is located at 760 Santa Fe Dr. The gallery is open Tuesday through Saturday, 11 a.m. – 5 p.m. Appointments are available, but walk in guests are also welcome. The exhibition is also available for viewing online. The gallery can be followed on Facebook and Instagram. Photography by Barbara Urzua via https://303magazine.com/2020/05/michael-warren-contemporary-six-feet-apart-exhibition/ Have you ever seen two products and thought it was impossible to decide between the two of them? Do you have two similar shades in your stash but haven’t been able to explain why one stands out to you over the other? There are more obvious ways to compare between two products, like looking at the price, size, whether the brand is accessible (or desirable to have or purchase), and so on. There are also more nuanced ways of really looking at how you use your products, what you like the best, what might be driving you to use one product over another, and so on. Initial Comparisons: External FactorsI consider these to be external factors since they’re less related to actual product performance since even if one product was vastly superior, it doesn’t actually make it a real choice to someone. Price: What role does it play in your enjoyment of a purchase?Most people have a finite budget for beauty spending, so it’s important to weigh whether a product is “worth it” to you and your budget. A $125 palette might be easy to justify to someone who spends $200 a month on beauty but require infinitely more soul-searching if $200 is one’s entire annual budget! A palette you’ll use every single day, love to use, and fulfills a need you had may very well be “worth it” if you know that you’re unlikely to be tempted by much more during the year. If you’re someone who likes more variety and has a tendency to go from product to product, it might make more sense to stretch out the budget across more products than all in one. Size: Does the amount of product provided for the cost make sense?There’s no point in purchasing a $100 bronzer that contains 16 oz. of product if you plan to use it once a month. It would be better to purchase a $10 bronzer that contains 0.10 oz. (which is double the size of the average eyeshadow) to use once a month. You would still struggle to finish that size! On the flip side, if your favorite cleanser is available in a jumbo-size and you’ve been loyally using it for a year, spending more upfront but getting a better deal price-per-ounce would make sense. The cost/size ratio also depends on the type of product as some products have shorter shelf lives than others, so spending less for less product is often the better move for something that is hard to use up quickly (whether because a little goes a long way or you won’t use it daily). Brand: Is the brand accessible or one I’d purchase from?More brands are more accessible globally than ever before, but that doesn’t mean that they’re equally accessible; they might be harder to get, take longer to ship, or have a significant markup that makes a $10 product in the US become a $25 product in Australia. More recently, consumers are taking stronger positions on the brands they support personally. These are questions that are easier to answer in my experience, since they’re often a yes/no position. Dupes: If you already have something like it, why are you interested in something similar anyway?Look, we all have weaknesses for certain things. The longer we are into a hobby, the more likely we’ve accumulated what we need to enjoy that hobby, which includes beauty. I imagine that if you’ve been making purchases in the last few years, you likely have a neutral eyeshadow palette, whether you’ve purchased a pre-made one or you’ve created your own out of singles. Is it because it’s new and shiny? It can be easy to get into a rut with our favorites or even get bored of them, but just because it’s new doesn’t mean it’s actually that different in practice. You can also inject new life into old favorites and go-tos by layering them with other products, e.g. add a little bit of a deeper blush to add more depth to an existing or try a new highlighter layered over your old favorite blush. Are you unhappy with what you have? Maybe it was the color of that red lipstick you bought that sold you, but it turns out that the formula is just drying enough to keep you from wanting to wear it 24/7. You can try to make a product work for you, like adding a bit of lip balm on top of a drying lipstick, but sometimes there are products that don’t work or end up in the “can’t be bothered” category. Do you feel an urge to “collect ’em all”? It’s worth trying to push back on the temptation to purchase all of something, whether it’s because you just love the performance of a particular formula and think, “Well, surely every shade is worth getting, even if I might not use one or two that often!” or the idea of “completing” your collection or a set of things. Is it because you think it could be even better than what you have? Could it be? How much better? This goes back to the second question–are you unhappy with what you have–but if you love that product and don’t actually have any issues with it, what do you really think another product is going to do that’s better? Is it really going to be worth upgrading for $10, $20, or $30 and having two of something similar? I routinely tell readers that if they’re happy with their $10 option that a $50 option is not going to be 5x better for them–price rarely signifies quality. Deeper Comparisons: Product PerformanceYou’ve already assessed whether it makes sense to purchase one product over another based on more external factors (expanded on above), so now it’s time to dive into product performance. If you notice, I don’t actually say how well a product has rated or reviewed or whether it’s a quality product per se; it’s actually more about the performance relative to your needs, wants, and preferences. A product can review well and be a poor fit for you! My ratings are based off of the formula’s claims as much as possible–sometimes I have to make inferences or hold to “industry” standards, e.g. very few brands deliberately market eyeshadow as sheer. This means if a blush is supposed to be pigmented and it’s sheer, it will lose points for lack of pigmentation, while a lipstick that’s supposed to be sheer that ends up opaque will lose points for being too pigmented. This is my way to try and remove my own preferences from the review and give you insight into how it performed from a more objective starting place. We often read a product’s description and think, “That’s a good fit,” so that is also why it’s important to hold brands accountable to what they claim! Let’s start looking at product performance by going using The Glossover characteristics… Pigmentation: Is it the level of pigmentation I want?I wish more brands were comfortable with marketing products as sheer or medium or buildable coverage. I review so many products that seem like they were intentionally sheerer but they claim otherwise (and even promotional swatches show full opacity). Sometimes it’s like brands are allergic to the word sheer! There is absolutely a place for sheer products, but there are times when pigmentation is also a necessity. Whether opacity or sheerness is desired is linked to your own preferences, what your needs are, and how you apply your products. Someone with naturally pigmented lips may find that opacity is critical in a lip product, whereas someone may find that sheerer blush is more foolproof. You may desire more pigmentation in one type of product and less in another. Are you light-handed or heavy-handed? It can be nice to spend an hour applying your makeup, but the reality is that sometimes we’re rushing out the door in minutes, so if you’re heavy-handed, does it make sense to have something that’s so pigmented that you end up having to spend more time blending it out? If you’re light-handed, do you really want to spend time adding three or four layers of a sheer blush to see the color on your skin tone? Do you need full opacity in one stroke or do you find you prefer to build up coverage? There’s no right or wrong way, and if you take the time to think about how you apply makeup and why you find yourself reaching for one product over another, you can learn so much about yourself that will make purchasing decisions easier and easier. For example, my preferences run totally counter to the idea of one-and-done for eyeshadow, so on a personal level, I really don’t care about whether an eyeshadow can be sheered out for a wash of color, and I do want pretty opaque coverage in my eyeshadow… except for really intense, deeper matte shades, like a matte black eyeshadow, where I find I’m totally cool with building up coverage (less chance of fallout, more versatile, easier to blend and place without overwhelming a look, etc.). I know that when it comes to blush, even though I love rich hues like a red or berry, I rarely reach for them because they do require a lighter-hand and more careful application on my skin tone–I’m more inclined to reach for a medium pink than blend out a red to a pinky-red effect. Texture: Does the finish and consistency work for me?Texture is a measure of performance, like blendability, whether there’s fallout or patchiness, how it sits on skin/lips (or wherever), but it can also be the place where you can identify whether the actual finish makes sense, too. Examples: 1) chunkier, physical texture can lead to shimmer that’s more prone to emphasizing the skin’s natural texture; 2) a drier, more powdery texture can result in dull, flatter finish; 3) a very dewy finish might translate into greasy on someone with oilier skin. What are my deal-breakers? It’s hard to come up with a one-size-fits-most here for texture, since powders, liquids, and creams can differ substantially, so it’s more important to consider what you really look for in a particular type of product (both format, like powder over cream, but also whether it’s an eyeshadow or a highlighter). Here are some things that I might consider personally:
Will the finish and texture of this product play well with other products I use? My skin type? Not all products layer well, and there are instances where certain products perform more consistently if paired with other complementary products (say an eyeshadow primer, which is a step many have no issue with). If a cream blush applies beautifully over bare skin but is prone to lift away foundation and you wear foundation everyday, it’s a mismatch. Nobody’s looking to buy three other products to make one product perform its best! Longevity: Does it last as long as I want it to?Longevity can be looked at from two perspectives: actual wear time where the product looks mostly intact/good and how well it wears down (whether one reapplies or not). A lipstick that lasts three hours but wears away evenly and is easy to reapply might make total sense for one person, while another will want a budge-proof option that lasts through two meals and hours of talking. Sometimes we need a product to last a long time and do so beautifully, and other times, maybe wearing something sheerer, lighter, or more comfortable is preferred to all-day longevity (maybe one day, everything will wear like iron but remove easily!). It can also be important into understanding how a product breaks down or wears away over time for those who have long days but don’t have time to reapply–like a blush that is still visible after 12 hours but might be faded at the 8-hour mark or base products that look a bit dewier toward the end of the day (and some might be fine with blotting!). For my own preferences, I’d rather wear something that doesn’t dry my lips out and reapply it than something that I don’t have to reapply but makes my lips peel later. If I don’t actually need 12-hour eyeliner wear, I’m happy to choose something that might last 8 to 10 hours but removes more readily. Application: Does it fit my routine? My techniques?Some people love a challenge, but based on what I’ve seen in the community at large and with readers here, consistent, more foolproof application seems to be the more desired outcome–like most do not want to spend 20 minutes to blend out a single eyeshadow! At this point, it is likely starting to sound repetitive, but it all comes down to what methods and techniques you’re comfortable using. Does it work with your preferred tool and/or technique? If you don’t like to apply eyeshadow with fingertips but the product only works so-so with a brush, there’s probably an option that syncs up better. If it’s hard to pick up with a fluffy brush but all you have are fluffy brushes, do you want to have to work at picking up the product or purchasing another tool to make it work for you? Does it apply with the effort and/or time I’m comfortable with? If you’re looking for something that applies effortlessly, but what you’re looking at seems like it has to be applied a certain way or with a certain tool, then it might not fit the bill. For example, if a blush is easy to blend out, I’m more likely to use that than one that takes more effort to even out. On the other hand, I might be more willing to spend a bit of extra time to blend out the world’s blackest black eyeshadow (but maybe not 20 minutes!). Do I feel confident about applying the product? Some product types are harder to use than others, and there are some techniques that are more challenging to employ, so purchasing a product that requires more care, time, and/or technique that we’re less confident in may mean it’s challenging. You might want to improve your technique, and so that product purchase makes sense, but you might also be equally satisfied with alternatives that you’re already great at applying. Further ReadingHere are some additional posts I’ve written in the past that you may find useful in making better purchases or enjoying the purchases you’ve already made more!
via https://www.temptalia.com/how-to-make-better-purchase-decisions/ |
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November 2020
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